Wednesday, April 20, 2011

SUMMER BEER ALERT!!! SMB.SARAP MAG BEER BUT PROVIDE US FRESH BEER!!!


If you would look for some information regarding beer in Wikipedia, it states there that:
Beer is the world's most widely consumed alcoholic beverage and probably the oldest; if you watched the movie “Beowulf” then maybe you would agree; it is the third most popular drink overall, after water and tea. Beer is produced by the brewing and fermentation of starches, mainly derived from cereal grains—most commonly malted barley, although wheat, maize (corn), and rice are widely used.
Most beer is flavoured with hops, which add bitterness and act as a natural preservative, though other flavourings such as herbs or fruit may occasionally be included.
Summer time is here!!! The Philippines is also known for its’ beers.
We generally have 2 major beer companies: San Miguel Corporation and Asia Brewery.
Well both would have almost the same line of products although the first one would have a little edge in terms of variety in my opinion.
I had the privilege of tasting beer when I was 8 years old I when my tatay would tease me that it was brown water and I would puke and scream after tasting it since it was bitter. When I went to highschool I was pressured to love beer since it meant being a man if one drinks this. And in college, I indulged in it having been trained in recent years.
But when I became a bartender, I slowly began “appreciating” beer and its contents rather than love it.
In fact, I can say that here in our country, since most of us like anything sweet, even the beers were tailored in that direction. I will not name a brand but well in the US this brand is very bland but strong, but here it has a touch of sweetness.
Here’s the catch, beer can taste either, bland, bitter,malty or sweet, but NEVER SOUR like vinegar. I experienced this when I was working with Virgin CafĂ© ( it’s now the spoof of DOLCE). A certain ex-basketball player turned government official came upto us in our bar and almost poked a gun at us because we weren’t aware that we served him a bottle of sour beer 3 times. The following day we investigated and found out that some of our beers were exposed to the sun since there was no more space for storage.
When exposed to the sun, since beer is fermented it is prone to further fermentation which can lead to being sour.
This year, it was like dejavu, a friend of mine let me taste his beer when we went to one bar. It did have a faint touch of sourness. We changed it and still had the same result. But I am quite certain that this bar had no issues when it comes to storage.
The next day, I was driving along the highway and I noticed a beer truck without any cover, all the beers were exposed in the heat of the sun. This made my eyes big and it made me think that this is the reason for the beer fault.
I hope this blog reaches the proper distributors of our beers. Please make sure that the beers you deliver are fresh by covering them and making sure they are not exposed to sunlight. When your trucks are at a standstill during traffic, all your beers are exposed. And to the major beer producers, I hope you orient your distributors properly with regards to beer storage.
Let us enjoy beers the right way. CHEERS!